Oslo(October 15, 2013) –Helly Hansen, the Norwegian manufacturer of premium performance apparel and footwear, signs a three-year agreement as the official clothing and footwear supplier for SCA, a leading supplier of sustainable personal care and forest products who is heading into the 2014-15 Volvo Ocean Race.
Team SCA, an all-women's team, was the first campaign announced for the next Volvo Ocean Race, which starts on October 4, 2014. To date seven female crew members have been selected to be part of the team. For the past seven months the team has been training from their base in Lanzarote, Spain. At the end of September SCA launched its new Volvo Ocean 65 and the international crew will continue their rigorous training program right up to the start of the race.
Helly Hansen's leading technologies and innovative Scandinavian design were decidin factors in SCA's selection of Helly Hansen as its official clothing partner. With a wide product range in offshore clothing, base layers and footwear, as well as a line of marine inspired sportswear, the company covers all the requirements for the campaign. Helly Hansen has initiated a special project to develop a range of sailing gear with a clear SCA visual identity. This commitment also includes new and progressive design for the shore team and supporters. Some of these products will also be available for sale through Helly Hansen's network of shops.
"The athletes on Team SCA are going to be exposed to every imaginable ocean environment from the Southern Ocean to the tropics across the race's 40,000 nautical miles" says Erik Burbank, Helly Hansen's Vice President of Global Marketing. "In SCA we have found a management team, a group of sailors, and a sponsor skilled enough not only to be successful in the competition, but also to live up to the spirit of the VOR itself. This is exactly the kind of team that Helly Hansen looks to partner with. We are looking forward to the start of the race."
Helly Hansen has been associated with teams in the Volvo Ocean Race since the round the world race started 40 years ago. Their partnership with the all-female Team SCA marks an important moment in the company's development.
"Helly Hansen was a fairly obvious choice of clothing partner for us as a team," says Richard Brisius with Team SCA. "For Team SCA the main deciding factor was Helly Hansen's desire to develop and design a range of clothing specifically for the female offshore sailor. It has been an interesting journey and we are very excited about the new range and the impact that it will have both from a performance as well as visual aspect."
For more information:
Joumana Løvstad, Global Marketing & Communication Manager,
Team SCA Ocean Racing 2014-2015
Victoria Low, Communication Director
Phone +44 7836 327362
ABOUT HELLY HANSEN
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.
SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Lotus, Libresse, Tempo and Libero. As Europe's largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 36,000 employees and sales in 2012 amounted to SEK 85bn (EUR 9.8bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. 80 percent of SCA's consumers are women, and through its everyday products the company supports women empowerment and freedom to participate fully in society –socially, educationally and professionally –by giving them access to hygiene products and education about hygiene solutions. SCA is ranked as a global sustainability leader both when it comes to people and nature targets. Team SCA Women Ocean Racing is participating in the Volvo Ocean Race 2014-2015 with an all-female crew. SCA is entering the race with the world's best women offshore-racing sailors,who have the ability to work together as a high-performing team.
For more information, visit www.sca.com and www.teamsca.com